![]() ![]() By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. ![]() ![]() In this respect, he is following in the footsteps of company founder Bill Gates who saw the importance of Microsoft making its mark on the emerging World Wide Web back in the mid-nineties and re-focused the company on developing and delivering online services. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. “The metaverse is here, and it’s not only transforming how we see the world but how we participate in it – from the factory floor to the meeting room.” This quote resonates with me because it conveys the fact that we should not think of “a metaverse” as a thing we can point to and say, "that's a metaverse." It's more of a concept that describes the way we communicate, socialize, do business, shop, and do just about everything else in the future. Will he one day be thought of as “the father of the metaverse” in the same way that Tim Berners-Lee is considered to be “the father of the world-wide-web”? At this stage, there's no way to know, but one thing we can be sure of is that he’s hoping so. One of the most insightful quotes from the man who, in many ways, kicked off the hype. It's the next chapter of the internet overall." "Metaverse isn't a thing a company builds. However, I would argue that it’s not entirely accurate as some creative people are working on developing experiences that tick all of the metaverse boxes (immersive, connected, persistent, etc.) within a 2D environment. Many people have had a go at defining what exactly the metaverse "is." No one knows for sure (because it is still emerging), and Greigg plays it quite safe with this description, which encapsulates the fact that the metaverse will primarily be a more experiential, immersive version of the internet. ![]()
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